This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of wha

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue

“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades followin

During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio e