Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To und

Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the ho

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior

In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The us