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This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who a
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You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komis
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Pages: 321
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Provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the Business