John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec

A comprehensive textbook on data analysis for business, applied economics and public policy that uses case studies with real-world data.

Renowned for his engaging style and clarity of explanation, the author carefully guides you through econmic concepts and models, using stimulating examples and

A textbook with innovative real-world macroeconomic analyses of timely policy issues, with case studies and examples from more than fifty countries. This timely

Business Economics is concerned with the nature, scope & functioning of business enterprises. It covers such issues as the exploration of business strategic beh