This book reveals how open innovation utilizes the developing circle of business models to establish new ones that define a unique link between technology and m

Providing a foundation for enterprise architects on the principles of service-oriented architecture, this text offers guidance on how to begin transitioning an

This book expands the concept of open innovation from a static strategic idea to a dynamic principle. It details various, underexplored aspects of this concept,

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled t

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