Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Stra

Strategic Management and Business Policy are changing fast and it generates new ideas, innovative strategies, practically managing the core resources and the es

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive enviro

This book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book coverin