Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse

Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to

Examines one of the questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change ou

“Every generation has its hot-button issue,” writes David P. Gushee, “For us, it’s the LGBT issue.” In Changing Our Mind, Gushee takes the reader alon

How computer technology can transform science education for children.