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Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse
Changing Minds
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How computer technology can transform science education for children.
Changing Minds
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Why language ability remains resilient and how it shapes our lives. We acquire our native language, seemingly without effort, in infancy and early childhood. La
Changing Minds: In Detail
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"If you need to change minds (and who doesn't?), this book is stuffed full of deep understanding and practical techniques you can use to influence and persuade
How Minds Change
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The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant