Collaborating with Customers to Innovate
| Author | : Emanuela Prandelli |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 176 |
| Release | : 2008 |
| ISBN-10 | : 9781848442917 |
| ISBN-13 | : 1848442912 |
| Rating | : 4/5 (17 Downloads) |
Book Synopsis Collaborating with Customers to Innovate by : Emanuela Prandelli
Download or read book Collaborating with Customers to Innovate written by Emanuela Prandelli and published by Edward Elgar Publishing. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
