Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry.

Annotation The most important task for a commercial photographer is to create images that sell - be it a service, a product, a political candidate or an organis

Presenting ideas and commentary as well as photographs, this collection offers new photographers revelations and wisdom from professionals and informs them how

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry"

This must-have book includes 135 detailed lighting diagrams and step-by-step discussions that teach readers how to most effectively light a wide array of produc