We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspa

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academi

Examines the role and process of media consulting for political campaigns. The pieces included in this guide range from types of political media to targets of p

""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communi

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and