Case study research conducted in 1981 in nine US companies and seven Japanese companies.

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Strategic Management: Total Quality and Global Competition d is the first text that integrates strategic management with the themes of total quality managment a

Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because qu

In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpr