This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consume

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequen

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe

Rapid developments are taking place within society and organizations. They demand a flexible, responsive, and competent workforce. Demographic shifts and the in

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This