Consumer Psychology in Behavioral Perspective

Consumer Psychology in Behavioral Perspective
Author :
Publisher : Beard Books
Total Pages : 246
Release :
ISBN-10 : 9781587982408
ISBN-13 : 1587982404
Rating : 4/5 (08 Downloads)
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Book Synopsis Consumer Psychology in Behavioral Perspective by : Gordon Foxall

Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.


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