This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North Amer

The Asia-Pacific region is rapidly becoming the main area of growth in the global economy in the 21st century. Recent developments in the movement of people, go

Internationalization and Managing Networks in the Asia Pacific consists of theories and analysis in sections that are related to network management, the power o

Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment in