Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the Internet by the targe

Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that a

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the