Contextual Innovation Management

Download or read book Contextual Innovation Management written by Patrick van der Duin and published by Routledge. This book was released on 2020-02-17 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes. This book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach. With references to real-world innovation cases and organizations, this book will prove useful reading for students and researchers in the field of innovation studies and management.