This book provides a rich description of the shifting production cultures in convergent Chinese television industries, through the examination of daily producti

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical

Television is a massive industry in China, yet fewer people are watching television screens. This ground-breaking study explores how television content is chang

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas suc

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an explorati