CoolSearch

Download or read book CoolSearch written by Jean Lammiman and published by John Wiley & Sons. This book was released on 2004-08-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: There never has been a time when changes in taste, social outlookand lifestyle have been faster and more fundamental. Coolsearchshows that the revolution that is going on inside the workplace andthat which is taking place in the marketplace are two sides of thesame coin. Traditional divisions between work and play and betweenhome and the office are being eroded. Twenties-somethings are usingtheir mastery of new technology to transform product development,marketing and merchandising as consumers and ideas generation anddecision making as workers. But how can older companies with deeper vested interests andcomplex hierachies keep in touch with the needs generated by thenew generation? Syrett and Lammiman show how street-wise marketresearch, better use of technology, shorter decision makinghierarchies, corporate venturing and bottom up leadership hashelped a variety of seeming dinosaurs get abreast of the trends.Stories and case studies of companies such as IKEA, GMT, 3M, andL'Oreal and their championing the latest trends and thinking arethroughout the book. Coolsearch draws on original research by the authors on how newideas are inspired and shaped in organisations as well as oninterviews with leading thinkers in innovation including LondonBusiness School's Costas Markides, Strategos's Gary Hamel andInsead's W Chan Kim and Renee Mauborgne.