From newspapers to TwitterRG, the media's ability to deliver news and interact with audiences is constantly changing. In Copycrafting, author Kenneth Rosenauer

"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies

Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and

Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you