Corporate Discourse
Author | : Ruth Breeze |
Publisher | : A&C Black |
Total Pages | : 217 |
Release | : 2013-08-15 |
ISBN-10 | : 9781441177537 |
ISBN-13 | : 1441177531 |
Rating | : 4/5 (37 Downloads) |
Download or read book Corporate Discourse written by Ruth Breeze and published by A&C Black. This book was released on 2013-08-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.