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Covert Cows and Chick-fil-A
Language: en
Pages: 244
Authors: Steve Robinson
Categories: Business & Economics
Type: BOOK - Published: 2019-06-11 - Publisher: HarperChristian + ORM

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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and
Eat Mor Chikin
Language: en
Pages: 0
Authors: S. Truett Cathy
Categories: Businessmen
Type: BOOK - Published: 2002 - Publisher: Looking Glass Books, Incorporated

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In Eat Mor Chikin: Inspire More People, Truett Cathy challenges readers to focus on people and principles. The principles he outlines in this book have brought
Bet on Talent
Language: en
Pages: 224
Authors: Dee Ann Turner
Categories: Business & Economics
Type: BOOK - Published: 2019-09-03 - Publisher: Baker Books

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When it comes to running a business, the most important decisions a leader makes are not about products or locations--they're about people. For the past 33 year
Dave's Way
Language: en
Pages: 268
Authors: R. David Thomas
Categories: Restaurateurs
Type: BOOK - Published: 1992-10 - Publisher: Berkley

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Dave Thomas uses commonsense language and lively anecdotes to reveal the secrets behind his success, as he tells the story of his fascinating life from an adopt
How Did You Do It, Truett?
Language: en
Pages: 0
Authors: S. Truett Cathy
Categories: Restaurateurs
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How does a man working behind the counter of a mom-and-pop diner for 21 years turn a good idea into a restaurant chain with $2 billion in annual sales? The foun