Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first pr

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software soluti

If You Want People to Read Your Book, Writing It Is Only the Beginning There has truly never been a better time to be an author. For the first time, authors hav

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve