A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic val

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how herita

"This publication gives a different perspective of cultural tourism with some updated theoretical frameworks of the topics in analysis, complemented with case s

This insightful book reappraises how traditional high culture attractions have been supplemented by popular culture events, contemporary creativity and everyday