Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to h

Corprate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands, and it presen

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for a