Creativity in Groups
Author | : Elizabeth A. Mannix |
Publisher | : Emerald Group Publishing |
Total Pages | : 336 |
Release | : 2009-11-12 |
ISBN-10 | : 9781849505833 |
ISBN-13 | : 1849505837 |
Rating | : 4/5 (33 Downloads) |
Download or read book Creativity in Groups written by Elizabeth A. Mannix and published by Emerald Group Publishing. This book was released on 2009-11-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.