Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is n

Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critica

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contai

`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily acc