Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focu

This book includes a deep-dive into the mindsets and methods of Co-design. It draws on the authors' experience across Australia and New Zealand, as well as desi

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on desi

Although co-design has been practised in new service and product development for some years, it has only recently begun to appear in the burgeoning field of soc

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu