Customer Knowledge Management

Customer Knowledge Management
Author :
Publisher : Springer Science & Business Media
Total Pages : 152
Release :
ISBN-10 : 9783642164750
ISBN-13 : 3642164757
Rating : 4/5 (50 Downloads)

Book Synopsis Customer Knowledge Management by : Silvio Wilde

Download or read book Customer Knowledge Management written by Silvio Wilde and published by Springer Science & Business Media. This book was released on 2011-01-04 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing knowledge. This is followed by a description of CRM and CKM (Customer Knowledge Management), outlining how crucial their successful use is. The practical part explores on the one hand the dependence on knowledge and on the other hand its availability for a good customer relationship. It includes a case study that investigates both the administrative and the operational area of a concrete company. The survey results are then discussed in detail, key success factors identified and mistakes pointed out. After this critical analysis, final recommendations are given that every company can benefit from.


Customer Knowledge Management Related Books

Customer Knowledge Management
Language: en
Pages: 152
Authors: Silvio Wilde
Categories: Business & Economics
Type: BOOK - Published: 2011-01-04 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of
Customer Knowledge Management
Language: en
Pages: 360
Authors: Minwir Al-Shammari
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: IGI Global Snippet

DOWNLOAD EBOOK

Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage
Customer-Centric Knowledge Management
Language: en
Pages: 315
Authors: Minwir Al-Shammari
Categories: Customer relations
Type: BOOK - Published: 2011-07-01 - Publisher: Information Science Reference

DOWNLOAD EBOOK

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic a
Strategic Management in the Knowledge Economy
Language: en
Pages: 355
Authors: Marius Leibold
Categories: Business & Economics
Type: BOOK - Published: 2007-06-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Des
Encyclopedia of Knowledge Management, Second Edition
Language: en
Pages: 1652
Authors: Schwartz, David
Categories: Computers
Type: BOOK - Published: 2010-07-31 - Publisher: IGI Global

DOWNLOAD EBOOK

Knowledge Management has evolved into one of the most important streams of management research, affecting organizations of all types at many different levels. T