Enables readers to use real-world data from connected devices to improve product performance, detect design vulnerabilities, and design better solutions Quality

This second edition of Marketing Accountability, now transformed to Marketing Value Metrics, introduces and guides readers through a metrics model developed at

This book is designed to be of value to anyone who is studying management, whether as a subject in its own right or as a module forming part of any business-rel

This is an open access book. The INSYMA 19 will be the first INSYMA to be held in a hybrid format; the offline event will be held in Bali, Indonesia. Bali is ch