Customer Orientation and Market Action
| Author | : Michael David Johnson |
| Publisher | : |
| Total Pages | : 212 |
| Release | : 1998 |
| ISBN-10 | : UOM:49015003002996 |
| ISBN-13 | : |
| Rating | : 4/5 (96 Downloads) |
Book Synopsis Customer Orientation and Market Action by : Michael David Johnson
Download or read book Customer Orientation and Market Action written by Michael David Johnson and published by . This book was released on 1998 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Action Johnson provides a rigorous yet practical introduction to customers in today's marketplace. By integrating research and application, the book helps both students and practitioners gain valuable insights into customer characteristics and needs, and use these insights to improve business decisions.
