Inhaltsangabe:Abstract: In times of severe competition, it is of crucial importance to create a competitive advantage to differentiate from the competitors and

The global crisis the automotive industry has slipped into over the second half of 2008 has set a fierce spotlight not only on which cars are the right ones to

These are the proceedings of the International Conference on Engineering Science and Production Management, 16th 17th April 2015, Tatransktrba, High Tatras Moun

Graduate/executive level consumer behavior and technology text illustrates the importance of understanding customer needs. In Customer Orientation and Market Ac

Organisations are now focused on total customer satisfaction. However there is a lack of understanding the requirements and the customer needs. Total Quality Ma