Customer Perception Towards After Sales Services of Consumer Electronics Retail Outlets in Visakhapatnam City

Download or read book Customer Perception Towards After Sales Services of Consumer Electronics Retail Outlets in Visakhapatnam City written by V.V.Devi Prasad Kotni and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary aim of this empirical research is to analyze the perception of customers towards after sales services of retailers selling consumer electronic products. In this study, 300 retail customers purchasing consumer electronics are purposively selected to know their perception towards after sales services provided in retail outlets in Visakhapatnam city. A questionnaire has been structured to record the customer perceptions towards after sales services provided to their electronics products. The sole purpose of this study is to assist the retailers/retail managers to design their after sales services mix, service strategies, merchandise strategies and retail promotion strategies basing on the evaluation of customer perceptions, customer demographic profile and customer shopping behavior in consumer electronics outlets.