CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media

The book reveals the overall importance of a customer relationship management system especially for small and medium-sized enterprises. In addition to the topic

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat