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Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?
Language: en
Pages: 36
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2014 - Publisher: WIPO

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Markets for brands, as defined in this paper, play an important but underappreciated economic role in today’s global economy. The ability to use Market for Br
Measuring the income to intangibles in goods production: a global value chain approach
Language: en
Pages: 74
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2017 - Publisher: WIPO

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Today’s production processes are fragmented across countries and industries. Intangibles play an important role, but their measurement is elusive. This paper
Winning in Emerging Markets
Language: en
Pages: 261
Authors: Tarun Khanna
Categories: Business & Economics
Type: BOOK - Published: 2010-04-28 - Publisher: Harvard Business Press

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The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Krishna Palepu and Tarun Khanna. In Wi
Economic growth and breakthrough innovations: A case study of nanotechnology
Language: en
Pages: 33
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: - Publisher: WIPO

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This paper examines the role of intellectual property and other innovation incentives in the development of one field of breakthrough innovation: nanotechnology
Services Marketing Issues in Emerging Economies
Language: en
Pages: 195
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2021-02-24 - Publisher: Springer Nature

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This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a va