Digital Marketing Strategy

Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 385
Release :
ISBN-10 : 9780749484231
ISBN-13 : 0749484233
Rating : 4/5 (31 Downloads)

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2019-04-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating: -Marketing automation, personalization, messaging and email -Online and offline integration -The power of technologies, such as AI -New data protection and privacy strategies Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.


Digital Marketing Strategy Related Books

Digital Marketing Strategy
Language: en
Pages: 385
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2019-04-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital
No B.S. Trust Based Marketing
Language: en
Pages: 290
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2012-07-12 - Publisher: Entrepreneur Press

DOWNLOAD EBOOK

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketin
How to Write Emails That Sell
Language: en
Pages:
Authors: Matt Bacak
Categories:
Type: BOOK - Published: 2021-10-05 - Publisher:

DOWNLOAD EBOOK

A Proven Email Structure By Email Writing Masters
Understanding Digital Marketing
Language: en
Pages: 304
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
No B.S. Direct Marketing
Language: en
Pages: 196
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press

DOWNLOAD EBOOK

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark