Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to p

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

Customer-centric organizations are concerned about shrinking volumes of business, stiffer competition and ever-more demanding consumer expectations which have i

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market d

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer