Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its qua

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you de

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of desig

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first bo