Designing Health Messages
| Author | : Edward W. Maibach |
| Publisher | : SAGE |
| Total Pages | : 319 |
| Release | : 1995-02-10 |
| ISBN-10 | : 9780803953987 |
| ISBN-13 | : 0803953984 |
| Rating | : 4/5 (87 Downloads) |
Book Synopsis Designing Health Messages by : Edward W. Maibach
Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
