The only book on food product development that integrates every element of the discipline, Developing New Food Products for a Changing Marketplace surveys marke

Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must