Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

This book provides an objective overview of the hectic, often chaotic, and frequently unpredictable new food product development process. The stages of developm

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC

Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must