Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising

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