* Explores the most effective digital marketing strategies and campaigns* Investigates the current status of digital marketing and social media utilization by b

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allo

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.