A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to d

What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and

This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready t

A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. De