Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformation

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over

This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience