The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China a