Corporate Diplomacy
| Author | : Ulrich Steger |
| Publisher | : John Wiley & Sons |
| Total Pages | : 320 |
| Release | : 2003-08-01 |
| ISBN-10 | : 9780470858004 |
| ISBN-13 | : 0470858001 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Corporate Diplomacy by : Ulrich Steger
Download or read book Corporate Diplomacy written by Ulrich Steger and published by John Wiley & Sons. This book was released on 2003-08-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
