Economist, consultant, and Wall Street Journal contributor Alfred Rappaport provides managers and investors with the practical tools and tests for a corporate s

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with co

Begins with dramatic proof of the shortcomings of accounting numbers as earnings per share, return on investment, and return on equity, and explains to develop