"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so

'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve

With a focus on the three-month period following the terrorist attacks of September 11, 2001, marketing consultant Fraim explains how American symbols are creat

The Dynamics of International Business offers a comparative, chronological overview of the strategic and structural evolution of international firms. Organized

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff