Handbook of Research on Counterfeiting and Illicit Trade
Author | : Peggy Chaudhry |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
ISBN-10 | : 1785366440 |
ISBN-13 | : 9781785366444 |
Rating | : 4/5 (40 Downloads) |
Download or read book Handbook of Research on Counterfeiting and Illicit Trade written by Peggy Chaudhry and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.